77th Rally Begins in

March 21, 2017 - By
Sturgis Motorcycle Museum & Hall Of Fame Honors Movers & Shakers. Headlined by a local legend, global icons and a couple of go-fast guys who became industry leaders, the Sturgis Motorcycle Museum is honored to present the Sturgis Hall Of Fame Class of 2017

2016 Sturgis Motorcycle Rally Summary
October 26, 2016 - By Christina Steele
As expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015. With all data now in, the official estimated attendance was 448,000. The official attendance estimate for the 75th Rally was 739,000. The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts. All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

Registrations open for the 2017 METZELER VILLAGE, the special campsite organised by the tyre brand to accommodate motorcyclists at the heart of the Isle of Man TT
October 25, 2016 - By Matteo Giusti
For the fifth consecutive year, METZELER will welcome motorcyclists and two wheel fans alike to the National Sports Centre in Douglas, the multi-purpose facility that allows guests to experience the thrill of the TT from a privileged yetlow-cost position!

Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism
September 21, 2016 - By Jerry W. Cole
STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic. Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9
August 8, 2016 - By ELLSWORTH AIR FORCE BASE, S.D.
Aviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony. "The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785