77th Rally Begins in

The Mayors Ride: A Rally Crown Jewel - Q & A with Mayor Mark Carstensen
May 12, 2017 - By Stacy L. Bettison*
2011 was a special year for City of Sturgis Mayor Mark Carstensen. It was his first year as Mayor and first time leading the acclaimed Sturgis Mayorís Ride. His first ride as Mayor was especially memorable, however, because it was the first year he had his motorcycle license. As if it couldnít get any better, South Dakota Governor Dennis Daugaard attended the ride. Like Mayor Carstensen, Govenor Daugaard was in his first year of office and had just recently received his motorcycle license. Together they rode as new leaders and new riders, leading the way out of the City of Riders and through the celebrated beauty of the Black Hills.

Pappy Hoel Campground named Official Campground for Harley Owners Group
April 26, 2017
Harley-Davidson Motor Company and the Full Throttle Saloonís Pappy Hoel Campground have partnered to name the Pappy Hoel Campground as the official campground for Harley Owners Group (H.O.G.) during the 77th annual motorcycle rally in Sturgis, SD. The partnership offers the following benefits to all H.O.G. members with a valid H.O.G. membership: A 10% discount on Pappy Hoel Campground wristbands, which grant admission to all concerts, events and entertainment at the Full Throttle Saloon/Pappy Hoel Campground; Additionally, wristbands qualify H.O.G. members for...

First Ride of the Season, 4 Great Safety Reminders
April 7, 2017 - By Stacy L. Bettison, Two Wheels to Wild*
April 1, 2017: First ride of the season in good olí Minnesota. It was in the 60ís and beautiful. Met up with a great bunch of people, and we rode and rode. Couldnít be more grateful. Being back on the bike after 5 months off, reminded me of a few important things, which Iím pleased to share with you...

March 21, 2017
Sturgis Motorcycle Museum & Hall Of Fame Honors Movers & Shakers. Headlined by a local legend, global icons and a couple of go-fast guys who became industry leaders, the Sturgis Motorcycle Museum is honored to present the Sturgis Hall Of Fame Class of 2017

2016 Sturgis Motorcycle Rally Summary
October 26, 2016 - By Christina Steele
As expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015. With all data now in, the official estimated attendance was 448,000. The official attendance estimate for the 75th Rally was 739,000. The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts. All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785