77th Rally Begins in

Sturgis Mayor Mark Carstensen To Unveil Official 78th Anniversary Logo
August 8, 2017
Mayor Mark Carstensen, along with City Manager Daniel Ainslie and numerous SMRi board members, will be on hand to unveil the 78th official logo of the Sturgis® Motorcycle Rally™ on historic Main Street in downtown Sturgis.

Klein Tools Named Official Tool Sponsor of the Sturgis Motorcycle Rally
July 27, 2017
Behind-the-scenes video and inaugural Klein Ride to feature professional electricians and tradesmen

July 26, 2017
Coca Cola Supports Russ Brown Pappy Hoel Speed Classic In Sturgis. The Pappy Hoel Speed Classic presented by Russ Brown returns to the same historic dirt track where it all began back in 1938.

BEEF Declared Official Meat of the 77th Sturgis ® Motorcycle Rally™
July 20, 2017
PIERRE, SD - Rain is in short supply this summer, but August promises to be the month when BEEF will be celebrated by thousands of consumers as they head to the 77th Sturgis ® Motorcycle Rally™ . The South Dakota Beef Industry Council (SDBIC) team and the beef checkoff will partner with the City of Sturgis as the "Official Meat of the 77th Sturgis ® Motorcycle Rally™"

20 Days Until Rally! - Sturgis Welcomes You!
July 14, 2017
Our local establishments are very excited to host the country’s biggest and best motorcycle rally! They are working hard to make sure everything is ready for you to enjoy 10 days of incredible riding, music, food and friends. We caught up with some of our local establishments in Sturgis, and those that were available were more than happy to let us grab a photo in between their hard working moments.

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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785