84th Rally, Aug. 2nd-11th, Begins in

We are excited to announce our Opening Ceremonies schedule for 2023!
February 9, 2023

The Opening Ceremony parade will start at 3pm on Friday, August 4, 2023. To join everyone watching
the parade which will include Sturgis Mayor Mark Carstensen, Grand Marshall Laura Klock and other
sponsors and dignitaries as well as an awe-inspiring flag procession, please be on Main Street from 4 th
Street to Middle Street.

The festivities will begin at Harley-Davidson Rally Point at 3pm with a welcome from Mayor Carstensen
and Grand Marshall Laura Klock as well as City of Sturgis Motorcycle Rally sponsors. Live music will
continue at Harley-Davidson Rally Point throughout the evening and throughout the rest of the week.
Loop Rawlins, our opening ceremony performer honors the Cowboy Culture western South Dakota and
the surrounding area is recognized for world wide. Loop Rawlins will perform feats of trick roping, whip
cracking and fancy gun spinning. He has won five International Wild West Arts Awards (all by the age of
16) and has continued to grow in his craft. He has been featured in Cirque Du Soleil’s show in Las Vegas
for three years and appeared on the television show ‘American’s Got Talent”. Loop keeps the spirit of
the West alive performing across the world.

Click on this link to see Loop perform 

2:30 Parade Line up across from 1901 Ball Park Rd
3:00 Parade starts
3:30 (approximately) Opening speeches at Harley-Davidson Rally Point followed by Loop Rawlins
Live bands to follow throughout the evening