84th Rally, Aug. 2nd-11th, Begins in

Sturgis to Host Passport to Sturgis Program
July 28, 2023

STURGIS – The city of Sturgis is urging Rallygoers to visit local businesses during their time in the community through a new Passport to Sturgis program.

Sturgis Rally & Events Director Tammy Even-Cordell said the city’s Passport to Sturgis program encourages Rally participants to venture around Sturgis and experience what local businesses have to offer.

Those who fill out their passport will be entered into a drawing for a chance at a prize package valued at more than $400. The package is for the 2024 City of Sturgis Motorcycle Rally and includes:

· 2 passes for a Ride with a Local MC ride

· 4 days of VIP meals for 2 (breakfast & lunch) at the VIP Hospitality Village

· 2 Official City of Sturgis Rally T-shirts

· 2 passes to the Sturgis Motorcycle Museum

· 2 passes for the Mayor’s Pub Crawl

· 2 passes for the Photo Tower

The program runs from Friday, Aug. 4 to Saturday, Aug. 12. Participants pick up their passports at Rally Headquarters, 1019 Main St. They must get their passport stamped at 8 locations to be entered into the drawing for the prize package. Those who turn in their completed passport will get a collector challenge coin. Completed passports must be returned to Rally Headquarters by noon on Saturday, Aug. 12.

Following is a list of participating Sturgis businesses: Knuckle Brewing Company, Prairie Emporium, Richter's Tire & Exhaust, Dick & Jane's, Sturgis Motorsports, Baymont Inn & Suites, Hot Leathers, Emma's Ice Cream Emporium, Loud American, Twisted Canyon, The Hotel Sturgis, KickStart Travel Center, Maverick's Trading Post, Xtreme Dakota Bicycles, Meade County Senior Citizens Center, Rev It Up, LaRisa Mexican, CBH-Cenex, Dairy Queen, Sturgis Responder Supply, Indian Motorcycle Sturgis, Oasis Bar/Fireside Lounge, Sturgis Photo & Gifts, Belle Joli Sparkling House, Knuckle Saloon, Senior Center Thrift Store, Sturgis Brewing Company, Heartland Homestore, Common Cents, Sasha’s Cycles, Owens Interstate, Pizza Ranch, Pops Cookie Jar, Black Hills Rally & Gold, Speedy Lube, and Pain & Movement Solutions.