84th Rally, Aug. 2nd-11th, Begins in

Budweiser Clydesdales Coming to Sturgis
August 4, 2023
STURGIS – The iconic Budweiser Clydesdales are coming to Sturgis this year. The Clydesdales, an enduring symbol of the brewer’s heritage, tradition and commitment to quality, will appear at the opening ceremonies of the 83rd City of Sturgis Motorcycle Rally, and again during Military Appreciation Day...

Sturgis to Host Passport to Sturgis Program
July 28, 2023
STURGIS – The city of Sturgis is urging Rallygoers to visit local businesses during their time in the community through a new Passport to Sturgis program. Sturgis Rally & Events Director Tammy Even-Cordell said the city’s Passport to Sturgis program encourages Rally participants to venture around Sturgis and experience what local businesses have to offer.

BEEF is BACK at the 2023 City of Sturgis Motorcycle Rally
July 26, 2023
Pierre, SD – The South Dakota Beef Industry Council (SDBIC) is excited to announce their participation in the 83rd Annual City of Sturgis Motorcycle Rally, August 4th – 13th in Sturgis, South Dakota. Motorcyclists and attendees will make their way to Beef Country for one of South Dakota’s largest events of the year...

We are excited to announce our Opening Ceremonies schedule for 2023!
February 9, 2023
The Opening Ceremony parade will start at 3pm on Friday, August 4, 2023. To join everyone watching the parade which will include Sturgis Mayor Mark Carstensen, Grand Marshall Laura Klock and other sponsors and dignitaries as well as an awe-inspiring flag procession, please be on Main Street from 4 th Street to Middle Street.

City of Sturgis Motorcycle Rally Notice of Request for Hire for 84th Annual City of Sturgis Motorcycle Rally Logo
January 27, 2023
PROPOSALS DUE: February 24, 2023 at 1:00PM Mountain Time Final artwork from individuals for a unique logo that will be used to promote the 84th annual City of Sturgis Motorcycle Rally. Proposed artwork will be received until 1:00 P.M. on the date shown above, at the City of Sturgis, Brand Manager’s Office, 1040 Harley-Davidson Way, Sturgis, SD 57785 or via email. No proposals will be accepted after the time specified. Proposals shall become the sole property of the City of Sturgis upon receipt.