82nd Rally, Aug. 5th-14th, Begins in

GET YOUR MOTOR RUNNING: PREPARING FOR THE STURGIS MOTORCYCLE RALLY
July 21, 2021
Get your motor running! We’re closing in on the 81st Sturgis Motorcycle Rally and it’s sure to be a good time for all in the motorcycle Mecca of the West. As you tune up your engines and start your checklist for your pilgrimage to western South Dakota, take a look at this blog of everything you need to prepare for the 81st Sturgis Motorcycle Rally.


THE WORLD-FAMOUS BUDWEISER CLYDESDALES
July 13, 2021
A look into the rich, colorful history of the special Clydesdale breed begins in the early 19th century, along the River Clyde in Lanarkshire, Scotland. The region, located in a valley, or “dale,” was known for its rich soil and abundant crops. The farmers were in great need of strong horses for hauling, plowing, and carting all the necessary farm equipment and workers...


THE LAST AMERICAN DAREDEVIL COLE FREEMAN TO ATTEMPT THE JUMP OF ALL JUMPS & GIVEAWAY A CUSTOM MOTORCYCLE AT 81ST STURGIS MOTORCYCLE RALLY
June 2, 2021
Daredevil, emergency responder and American hero COLE FREEMAN presents one of the most iconic stunts to take place in Downtown Sturgis during the city's 81st Sturgis Motorcycle Rally. Freeman will inject adrenaline-fueled thrills and champion support for non-profit group RESPONDER RESCUE as the main event during the Rally’s closing ceremonies...


RumbleOn Announces Three Year Sponsorship of the City of Sturgis Motorcycle Rally
May 28, 2021
DALLAS--(BUSINESS WIRE)--RumbleOn, Inc (NASDAQ: RMBL), the e-commerce company using innovative technology to simplify how dealers and consumers buy, sell, trade or finance pre-owned vehicles, today announced it will be an official sponsor of the world-famous Sturgis Motorcycle Rally for another three years. RumbleOn will have a physical presence at the rally where powersport enthusiasts can buy, sell or trade their powersport vehicles onsite, and interact with the brand at the prominent corner of 6th and Lazelle St.


The City of Sturgis is proud to announce Jody Perewitz as the 2021 City of Sturgis Grand Marshal.
April 28, 2021
Jody Perewitz has become one of the most recognizable women in the motorcycle industry today. She has paved her own way into history by becoming the first woman to ever jockey an American V-Twin powered motorcycle into the record books at well over 200 MPH. She currently holds 16 land speed records, one of which is a world record...