August
4th-13th
2017
77th Rally Begins in
10 DAYS/NIGHTS OF RIDING, FOOD, AND MUSIC


500,000 riders, concert fanatics, and street-food enjoyers attend the Sturgis Motorcycle Rally every year. Sturgis is located in the Black Hills of South Dakota, only minutes away from Mount Rushmore, Crazy Horse, Devils Tower, Custer State Park, and some of the most scenic riding in the country.






BEEF Declared Official Meat of the 77th Sturgis ® Motorcycle Rally™

PIERRE, SD - Rain is in short supply this summer, but August promises to be the month when BEEF will be celebrated by thousands of consumers as they head to the 77th Sturgis ® Motorcycle Rally™ . The South Dakota Beef Industry Council (SDBIC) team and the beef checkoff will partner with the City of Sturgis as the "Official Meat of the 77th Sturgis ® Motorcycle Rally™"



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