78th Rally Begins in

bearded-man.jpgBeard & Mustache Contest

Yes, it’s official the Sturgis® Motorcycle Rally™ will be the qualifier for the National Beard and Mustache Contest for 2017.


We all know that the motorcycle culture brings out the guys with the beards and mustaches.  Think you’ve got a great beard or mustache? Are you going to be at the 77th Sturgis® Motorcycle Rally™?  Well if you do and you are, we want you!

Come on down to Harley-Davidson Rally Point on the legendary Sturgis Main Street Wednesday, August 9th starting at 5:00 p.m. during the 2017 Sturgis Motorcycle Rally, and see how your beard compares to your buddies.


Don’t even think about not coming.  You owe it to yourself to be part of this outstanding competition. Besides the overall winner of the Sturgis contest will be automatically entered into the National Beard and Mustache contest held in Los Angeles, California in November.

Categories and Judging Criteria:

Papa Beard (Full Beard over 6 inches)
The beard appears as it grows naturally. The more natural the better! The mustache may not be highlighted. The beard may not be curled under at the bottom! No styling aids permitted.

Baby Beard (Full Beard 6 inches and under)
The beard appears as it grows naturally. The more natural the better! The mustache may not be highlighted. The beard may not be curled under at the bottom! No styling aids permitted.

Double Dapper (Full Beard with Styled Mustache)
Full beard, any length, with distinct styled stache. Styling aids are permitted. The beard appears as it grows and left natural, the more natural the better and of course no styling aids in those beards.

Not All There (Partial Beard)
This category is for anyone that has facial hair that doesn’t fit into any other area (goatee, sideburns, chops, etc)

Beer Soakin’ Mustache (Natural Mustache)
Mustache as it grows and left natural. The more natural the better. No closed curls. The mustache may be maintained but without styling aids. No styling aids permitted.

Dapper Stache (Styled Mustache)
Like to “do up” your stache? Then this category is for you! Styling aids are permitted.

Whiskerina (For the ladies)
This is for the ladies. Show what the good lord neglected to give you and show us what could have been. Pick a theme for your beard or mustache – creativity is key. Judges will look at craftsmanship, creativity, and overall appearance when voting on the best Whiskerina competitors.


Contest Rules:

  1. Each contestant must appear before the pre-judges in order to determine whether he qualifies for his chosen category.
  2. Contestants in categories where styling aids are not permitted should not use any styling aids whatsoever between their appearance before the pre-judges and the conclusion of the competition. Violations of this rule will result in disqualification.
  3. All contestants in each category will be presented to the panel of judges as a group. The judges will reveal the scores for each contestant openly.
  4. Each judge will award each contestant a score of from 5 to 10 points
  5. In case of a tie in one of the first three places, there will be a re-vote among the judges to break the tie.
  6. Complaints about the judges’ decisions are not acceptable and will result in disqualification.
  7. Prize(s) will be awarded to the top scorer in each category.
  8. By participating in the competition, all contestants agree without limitation that they may be photographed and that their voices may be recorded and that all such photographs and recordings may be published.
  9. A maximum of 15 contestants per category only.

Important notes:

  1. Styling aids include, for example, mustache/hair wax, hair spray, hair lacquer, hair gel, styling foam, etc. – Hair dye is absolutely prohibited in the natural categories.
  2. Natural beards shall be and shall look natural. The more natural the better.
  3. The beard also should be distinct from the head hair and not integrated with it.


There will be prizes for the overall winner of each category. The overall winner receives an entry into the National Beard and Mustache Championships held in Los Angeles CA November 10 & 11, 2017.  Winner will also receive a free two night stay at the host hotel along with a $250.00 visa card for food and other expenditures.  Other Prizes include gift certificates from local businesses, product from our sponsors, and more!

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© 2017 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785