The Official Website of The Sturgis Motorcycle Rally
83rd Rally, Aug. 4th-13th, Begins in

Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 83rd City of Sturgis Motorcycle Rally,  August 4th – 13th, 2023.  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Armory (indoor space only)

We invite you to join us as a Vendor in the City of Riders Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 am until 8 pm on August 3 - August 11, and from 9 am until 2 pm on August 12.  We have a variety of vendors selling apparel, Art Work, gifts, jewelry, and much more.

Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms.  The Armory hosts the City of Sturgis Official Information Booth where visitors check in for poker runs, pick up maps, look up brick locations and mark the visitor map to show where they're from.

Booth sizes start at 10x10; with larger booths being available when space allows.  Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi.  In 2023, we will also offer a listing on our "Preferred Vendor" website page, as well as logo placement on the outdoor vendor directory located on the front door of the venue.  These items are at no additional charge. 

Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis.  We do fill quickly, so please don't delay. 


Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

One-Eyed Jack's Saloon

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website: and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at

Mr. Al's / Prime Rally Rentals.

Largest building for vending spaces right on legendary Main Street. You can
afford to be on Main Street with reasonable rent. Located on Main Street by
One Eyed Jack’s, Loud American Saloon and right next door to the Harley
Davidson Plaza.
Established location offering vendor space for over 40 years. 78 Spaces for
rent. Private restrooms for vendors, secure building, wi-fi available, and
provides you 12 days to sell. Don’t lose inventory with weather issues setting
up outside or in tents.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Rent Sturgis, SD



*This is the perfect opportunity to place you next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman Street with 156' of frontage on Junction Avenue and 168' of Sherman Street frontage facing Sturgis Harley-Davidson.  We also offer paid bike/vehicle parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  FOR A MAP LAYOUT GO TO WEBSITE:

*We have a few RV Parking sites with power and water if you would like to stay 3/4 block off Main Street - Must be self-contained for sewer with pumping available.

*Large vendors inquire for sizes available at discount for size.

*2 areas to choose from on Junction Avenue and Sherman Street.

*Plenty of power available.

*Water available.

*Restrooms close.

*Steady traffic both foot and motorcycles, all traffic stops at our 4 way stop corner.

Sizes start at 10x10 and to to 20x20 with some connecting spots still available.

We are located across the street from Sturgis Harley-Davidson on the corner of Junction Avenue and Sherman Street and only 3/4 block off of Main Street.




Reigo Properties Inc.

Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.

Shade Valley Camp Resort: 20158 137th Place, Sturgis, SD 57785 Premium vendor locations available at Shade Valley Camp resort for rent! These spots will be in the direct flow of all guests entering and leaving the campground. High visibility sites with hookups available. Open from July 31st to August 17th for complete haul of guests coming before, during and after rally attendees.

Downtown Sturgis: 928 Lazelle Street, Sturgis, SD 57785 Multiple Properties downtown available. Bike Wash station and Shower House available. Only property with showers available downtown. Please call Brian Ogier at 714-305-6044 for any and all questions.

Downtown Sturgis: 1601 Lazelle Street ( Corbin Lot ) - See Pictures Ideal location across from JP Cycles. Great location for vendors. Please call Brian Ogier at 714-305-6044.

1001 Lazelle St (Junction & Lazelle) - Multiple spots available in prime downtown available. Please call Brian Ogier at 714-305-6044.

933 Lazelle (Open Lot) - Prime space in downtown Sturgis. Please call Brian Ogier at 714-305-6044.

976 Lazelle (Roscoe's Steakhouse) - Prime space in downtown Sturgis. Please call for details 714-305-6044.

Sturgis Central 2022




NEW MAPS STURGIS 4-11-2022.jpg

Sturgis Central located in the heart of the rally located at the Lynn's Dakota Mart, across from The Knuckle Saloon.  We offer over 300 feet of frontage, 80 deep, directly on the sidewalk with extremely high foot traffic in the front and from the back parking lot of the Dakota Mart.  Our property has plenty of power, with our neighbor's being The Indian Motorcycle Company next to our location.  Sturgis Central customers will include, Installers, Official Merchandise, Patches sewing, Leather goods and so much more.  Spaces start at 10 by 10 size, going all the way up to 30 by 90. 

Please review our map, any questions contact us at or Tel 407-721-9110. Visit website

Miss J Rentals


Ford Motor Garage built in 1922 got rebuilt from the inside out!  Being a hometown girl I couldn't bear to see yet another historical buiding go to to ruin so I put some money into the old gal...She's ready for a new lease on life and looking for a few good vendors.

Over 50 ft of sidewalk frontage and over 2400 sq ft of inside space with ample lighting, electricity and water, Including a bathroom with shower.  RV hookups  -  Parking for support vehicles -  Water and electricity hook-ups inside and out

Last year I extended my salon services to the front and offered massage therapy, oxygen bar, foot detox baths and FREE ice water              

I would be willing to lease out the whole space to one big vendor. If interested we could work together to offer a respite area to your clients by combining efforts and offering the services stated above..or perhaps you are looking for a clean well lighted space for merchandising.

I am open to all inquiries big and small.  You are welcome to call or text me at 605-347-1959 as well as email.

Looking forward to a great rally and hearing from you!


Miss J


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