We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2024.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2025

August 1st-10th 2025
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

Thrill Show to Light Up Sturgis

STURGIS - Get ready for an electrifying event that will leave you breathless. The All American Thrill Show is set to take center stage during the opening ceremonies of the City of Sturgis Motorcycle Rally Friday, Aug. 2. The event will kick off with a parade at 3 p.m., culminating in the unforgettable experience of the All American Thrill Show that will push the boundaries of entertainment and thrill seekers.

Hultman named Grand Marshal of 84th Sturgis Motorcycle Rally

STURGIS - For more than 70 years, Neil Hultman was at the heart of the Sturgis Motorcycle Rally. Sadly, Neil Hultman died earlier this year. For his many contributions to the Rally, Hultman will be honored posthumously as the Grand Marshal of the 84th Sturgis Motorcycle Rally.