WYOMING, MN – July 31, 2026 – Rosenbauer America is proud to serve as the Official Fire Truck of the 2026 Sturgis Motorcycle Rally, bringing together firefighters, first responders, motorcycle enthusiasts, and community leaders at one of the most recognized motorcycle events in the world.
For 18 years, Rosenbauer has been associated with the Sturgis Motorcycle Rally, providing a visible connection between the fire service and the hundreds of thousands of visitors who travel to the Black Hills each August. As part of that commitment, a Rosenbauer pumper/engine remains in year-round service with the Sturgis Volunteer Fire Department, serving as the department’s primary first-out apparatus and supporting emergency response throughout the community.
“The Sturgis Motorcycle Rally is one of the most iconic events in America, and Rosenbauer is honored to once again be recognized as the Official Fire Truck of the Rally,” said Roger Parker, Director of Sales for Rosenbauer America. “Every year, we meet firefighters from across North America who make the trip to Sturgis. This event gives us the opportunity to celebrate the fire service, connect with customers, and showcase the apparatus and technology that help departments protect their communities.”
A featured attraction during the 2026 Rally will be a 101-foot Rosenbauer King Cobra aerial platform built for Schuyler Fire & Rescue of Schuyler, Nebraska, which will be displayed on Main Street in downtown Sturgis.
The King Cobra combines powerful aerial firefighting capabilities with a spacious rescue platform, providing firefighters with exceptional reach, elevated master stream performance, and operational versatility. Rally attendees will have the opportunity to view the apparatus up close and learn how Rosenbauer aerial technology supports emergency responders across North America.
Schuyler Fire & Rescue serves the City of Schuyler and surrounding areas of Colfax County, Nebraska. The department responds to a broad range of emergency incidents, including structure fires, vehicle accidents, rescue calls, hazardous materials incidents, weather-related emergencies, and emergency medical responses. Schuyler, a community of more than 6,500 residents, serves as the county seat of Colfax County and is strategically located along the Platte River corridor in eastern Nebraska.
“Bringing Schuyler Fire & Rescue’s new King Cobra to Sturgis is a tremendous opportunity to showcase a department that’s invested in protecting its community with state-of-the-art equipment,” said Bryon Shumaker of Heiman Fire Equipment. “The King Cobra represents the strength of the partnership between Rosenbauer, Heiman Fire Equipment, and the fire departments we serve. We are excited to display this impressive apparatus in front of a national audience and highlight the important work firefighters do every day.”
Representatives from Rosenbauer America and Heiman Fire Equipment will be in Sturgis throughout the Rally and look forward to connecting with firefighters, municipal leaders, and visitors while celebrating another year as the Official Fire Truck of the Sturgis Motorcycle Rally.
About Heiman Fire Equipment
Heiman Fire Equipment, headquartered in Sioux Falls, South Dakota, is a leading provider of fire apparatus, rescue equipment, service, training, and support throughout the Upper Midwest. As Rosenbauer’s authorized dealer across much of the region, Heiman supports fire departments with apparatus sales, parts, maintenance, training, and technical expertise. Serving customers throughout Iowa, Minnesota, Nebraska, North Dakota, South Dakota, Montana, and portions of Missouri, Heiman remains committed to delivering solutions that help first responders safely and effectively protect their communities.
About Rosenbauer America
Rosenbauer America is a leading manufacturer of firefighting vehicles and equipment and part of Rosenbauer International, the world’s largest producer of firefighting technology. With manufacturing operations in Wyoming, Minnesota; Fremont, Nebraska; and Lyons, South Dakota, Rosenbauer produces a comprehensive line of custom and commercial pumpers, aerials, rescues, tankers, wildland apparatus, airport rescue and firefighting vehicles, and the revolutionary RTX electric fire truck. Rosenbauer apparatus serves communities throughout North America and around the world, helping firefighters save lives and protect property through innovation, quality, and performance.
Learn more at www.rosenbaueramerica.com
Contact:
Allison Niendiek
Director of Marketing
Rosenbauer America aniendiek@rosenbaueramerica.com