01
Rally
Info
Start
August 7th, 2026
End
August 16th, 2026
The Sturgis Motorcycle Rally, held annually in Sturgis, South Dakota, is one of the world’s largest and most legendary motorcycle events.
Since 1938, it has attracted riders and enthusiasts from around the globe for a week of thrilling bike shows, scenic rides, live music, and vibrant vendor displays.
The rally is a celebration of motorcycle culture, offering an unforgettable experience for both seasoned bikers and curious visitors. Ride along with us as we throttle-up for 2026.
Rally
History
The Legacy Of Sturgis
When Clarence “Pappy” Hoel purchased an Indian Motorcycle franchise in the depths of the Great Depression, he had no idea that he was about to begin the most famous motorcycle gathering in the world. It all began in 1938, when Pappy, his wife Pearl, and his newly founded Jackpine Gypsies Motorcycle Club decided to host a race in Sturgis. Nine participants and a mere 200 spectators attended. Today, the City of Sturgis Motorcycle Rally is one of–if not the largest–gathering of motorcycle enthusiasts in the world.
The Rally occurs every August in the Black Hills of South Dakota, home to Mount Rushmore, Crazy Horse National Memorial, and Devil’s Tower Monument–only some of the area’s most recognized icons. The 2026 City of Sturgis Motorcycle Rally, held August 7th to 16th, celebrates the 86th anniversary of the event that has become known to the motorcycle community throughout the world as the “Granddaddy of ’em all.” And this year, we’re also celebrating the Semiquincentennial of the United States of America. Get ready for lots of patriotism, flag-waving, and celebration!
Attendance for the 2015 City of Sturgis Motorcycle Rally was estimated at 739,000, with participants from all 50 states, Canada, and dozens of other international communities, including motorcyclists from Japan, Australia, Germany, and England. From South Dakota’s Governor to sports and entertainment superstars to motorcycle legends, you’re likely to find them all strolling Main Street and enjoying the sights and sounds that make Sturgis.
Area Information
Located in the heart of the Black Hills, Sturgis, South Dakota. is the ultimate destination for motorcycle enthusiasts. The famed Sturgis Motorcycle Rally transforms this small town into a bustling hub of biker culture complete with breathtaking scenic rides, lively entertainment, and a vibrant community atmosphere. Whether you’re looking to conquer the iconic Needles Highway, take a cruise through the picturesque Spearfish Canyon, or explore the stunning Badlands, Sturgis offers unparalleled motorcycle adventures.
In addition to thrilling rides, Sturgis has a wealth of attractions and ammenities. The main rally activities center around Main Street and the surrounding areas, where you’ll find an array of vendors, live music, and local eateries offering delicious fare. Don’t miss out on the numerous events and bike shows happening throughout the week, showcasing some of the finest custom bikes, gear, and accessories.
Nearby towns and cities offer additional opportunities for exploration and entertainment. Each with its own unique flair, many local towns are just a short ride away and add to the overall rally experience and make you feel like a local.
Lodging
For more information regarding lodging, contact 605-347-4422 or email info@sturgismotorcyclerally.com
Cabins & Cottages
Hotels & Motels
Private Homes
FAQS
Check out the Event’s & Schedule page.
A: DON’T BE A VICTIM Every year, motorcycles are stolen during the Rally. Expensive custom bikes are popular with thieves, please take some precautions to lower the risk of your bike being stolen:
• Be aware of where you park.
• Avoid dark, poorly lit areas.
• Pay attention to people standing around who seem to take particular interest in your bike.
• Do not leave leathers, cameras, souvenirs, etc. on your bike.
• LOCK YOUR MOTORCYCLE!
• Factory ignition switch locks are easily overcome by thieves. High-quality disc locks, wheel locks and heavy cable or chain locks are recommended in addition to factory installed devices. Inexpensive locks are generally of poorer quality and are easily broken or cut.
• Determined thieves can steal any motorcycle, but common sense and taking these extra precautions will reduce your chances of being a victim.
Have a safe Rally,
The Sturgis Police Department
City Ordinances
- Indecent Exposure – $111
- Open Container In Public -$61
- Deposit of Filth – $86
- Disorderly Conduct – $111
- Careless Driving – $91
- City Park Violations – $10
- City trespassing – $111
- Dog Running at Large – $56
- Exhibition Driving – $66
- Parking in Handicapped Zone – $100
- Reckless Driving – Custody Arrest
- Truck Routes Violations – $91
- Use of Sound Amplification Device – Court Appearance Req.
- Driving on bike path/sidewalk – $111
State Law
- Cancelled License – $144
- Violation of Restricted License – $94
- Revoked Drivers License – Custody Arrest
- Furnish Alcohol to Minor – Court Appearance Req.
- Open Container in Motor Vehicle – $94
- Possess of Controlled Substance – Custody Arrest
- Possess of Drug Paraphernalia – $244
- Possess of Marijuana – Custody Arrest
- Possess of Substances for High Abuse (Distribution) – Custody Arrest
Juvenile Laws
- Underage Alcohol Poss/Consump – Court Appearance Req.
- (Continued) in Motor Vehicle – Court Appearance Req.
- Underage Purchase of Cigarettes – $69
- State Motorcycle Laws
- Carrying Loaded or Uncased Gun – Custody Arrest
- Cyclists Overtaking in Same Ln – $94
- Eye Protection Required – $20
- Helmet Required (under age 18) – $94
- Illegal Handlebar Height – $20
- Operation W/O Motorcycle Endorse -$94
South Dakota Motorcycle Driving Laws
- Every motorcycle must be equipped with at least one but no more than two headlamps.
- The handlebars of a motorcycle must be no higher than the shoulder height of the person operating the motorcycle.
- All persons under the age of 18 must wear motorcycle safety helmets that are approved by the South Dakota Department of Transportation.
- A person riding in an enclosed cab attached to a motorcycle does not have to wear a safety helmet.
- A motorcycle operator must wear an eye protective device unless the motorcycle is equipped with a windscreen of sufficient height and design that protects the motorcycle operator. When headlights are required to be on, a motorcycle operator cannot wear protective eye devices that are tinted or shaded to reduce the light transmission of the device below 35 percent.
- Motorcycles must have at least one tail lamp, which when lighted emits a red light visible for a distance of 500 feet.
- Noise Limits: Every motorcycle must at all times be equipped with a muffler in good working order and in constant operation to prevent excessive or unusual noise.