We are excited to announce our Opening Ceremonies schedule for 2026!
Celebrate the official kickoff of the Rally with
tradition, pageantry, and community pride.
When: Friday, August 7, 2026
Join everyone for the parade which includes our Sturgis Mayor, event sponsor and dignitaries as well as an awe-inspiring flag procession! The route for prime watching will be on Main Street from Fourth to Middle Street. In 2025 more than 45 motorcycles and flags make this parade truly a spectacle to watch!
You don't want to miss this!!
