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The Year of the Ride

2019 is the Year of the Ride!

The Sturgis® Motorcycle Rally™ Events Team is proud to bring rally-goers the opportunity to go on some guided rides that most people don’t know about and don’t get the opportunity to do.

From trail rides off the beaten path to guided tours that hit some hidden gems that only the locals know about, there is sure to be something for everyone.

Prairie to the Hills Director’s Ride

July 30, 2019

Thousands of people come to the Black Hills and Sturgis in the week prior to the Sturgis® Motorcycle Rally™, so why should we limit the fun to just one week? On Wednesday, July 31st, 2019, join Jerry Cole, the Director of the Sturgis® Motorcycle Rally™, for the inaugural Director’s Ride. The Director’s Ride is being started to celebrate those early riders who might not get the chance to participate in other rides throughout the Sturgis® Motorcycle Rally™. Join the Director for lunch and a great afternoon ride joined by other Sturgis celebrities. Limited spots available so register early! This will be 145-mile ride through some of the most beautiful prairie country and small towns; returning through the Black Hills and Vanocker Canyon. It includes a lunch and a gas stop. Be prepared for a 4-5-hour ride and meeting some awesome new friends.

Each registration includes lunch, swag bag and T-shirt.

Cost: $79.00 per individual

Register Now

Ride with a Local

August 2, 6 & 9, 2019 - Choose the date that fits your schedule.

~ All bikes are welcome! ~

Are you a first timer to the Sturgis® Motorcycle Rally© or just want to see things from a local's point of view? Let us take the hassle out of learning the Black Hills on your own and join us for a "Ride with a Local".

Bring your bike....all are welcome and join our friendly guides who have been in the Black Hills for years and know their way around.  They will show you the sights and delights that the Black Hills of South Dakota have to offer.

This ride will take you to some of the best back roads and places to visit in the Black Hills.  Every year people come to Sturgis thinking they are going to see and do everything just to find out that they didn't plan well enough to accomplish that goal.  Leave the planning up to us and ride along with some of our most experienced riders in the area who will take you to see some of the most spectacular sights in the Black Hills.

Registration is $25 ( $35 after June 1) per person and limited to 25 bikes.  Itineraries and maps will be handed out the morning of the ride.  It will take approximately three hours with rest breaks returning to Sturgis for a catered lunch.

 We give you three opportunities to add this ride to your schedule. You can join us on Friday, August 2nd, Tuesday, August 6th or Friday, August 9th.

On these mornings, we will depart at 9:00 am from the tennis courts behind the Sturgis Community Center; please arrive by 8:30 am to meet your ride leaders, to check-in and receive your ride instructions.

August 2nd- Register Now

August 6th- Register Now

August 9th- Register Now

Discovery Ride

August 03, 2019

We are excited to be hosting the 3rd Annual Discovery Ride during the 79th Annual Sturgis® Motorcycle Rally™. Don't miss out on your opportunity to not only see some Discovery Channel celebrities but ride with them too!  See the beauty of the Black Hills up close and personal and take home some new memories… and maybe a selfie or two with a celebrity on Sunday, August 4th, 2019. This three-hour ride will take you to some of the most spectacular vistas that the Black Hills have to offer.  Your registration will include a swag bag and catered lunch with the Discovery Channel celebrities!  In 2018 we were excited to ride with Richard Rawlings the star of Fast N' Loud. Who will join us in 2019? It's a secret for now; we will reveal our celebrities as the date draws closer, so stay tuned!
Register Now

17th Annual Sturgis Mayor’s Ride

August 04, 2019

08-P5II-0092.jpgJack Daniel's and the City of Sturgis® are excited to be hosting the 17th annual Sturgis® Mayor’s Ride during the 79th Annual Sturgis® Motorcycle Rally™! This ride has been a special part of the Sturgis® Rally; not only for the amazing beauty of the Black Hills but that it brings people together from all over the word….and brings them back year after year! Proceeds from the ride will to our emergency services, supporting the men & woman who dedicate so much Rally week to give aid and keep us safe.

Enjoy a beautiful ride through the Black Hills led by Sturgis® Mayor Carstensen along with the Rally’s Grand Marshal,(TBD). We will stop at the Crazy Horse Memorial for a break and photo with the memorial in the background and conclude our ride at the State Game Lodge in Custer State Park with lunch and a presentation with Mayor Carstensen. 

Participants will receive a souvenir pack including a limited edition decanter signed by the Mayor, a 2019 Challenge Coin and other collectibles provided by our sponsors. (Shirt size not guaranteed after June 7)

Please register today to guarantee your spot; only 150 spaces available. Must be 21 or older to participate.

Check-in starts at 6:30 am with kickstands up at 9:00 am at the back parking lot of the Community Center located at 1401 Lazelle St.

Register Now

Fast Ride

August 06, 2019

Fighting against human trafficking can seem like fighting against the darkness. No matter how hard you try, there’s no stopping something so big and so powerful, and every time you feel like you’ve achieved a small victory, a problem pops up somewhere else. It’s the ultimate game of whack-a-mole, but the moles have been replaced by human lives, and the game is actually a global crisis.

By some estimates, 100,000 individuals are trafficked in the U.S. each year, most of them women and many of them children. Month after month, we read stomach-churning reports of sex trafficking from across the U.S. There is a role each of us can play in fighting trafficking by simply understanding what to look out for, but a broader knowledge needs to occur as well to better prevent trafficking, intervene when it does occur, and help survivors rebuild.

That’s why the Sturgis® Motorcycle Rally™ teaming up with these organizations and is announcing the “Fast Ride”. The Fast Ride is a collaboration between four organizations to raise funds and awareness to combat human trafficking. Before and after the ride come hear about what all is taking place around the country to combat trafficking. Hear from survivors that have been in the trade and escaped. Come ride with the members of these organizations that are doing something about trafficking and find out how you can help.

The proceeds from the Fast Ride will benefit the following organizations.

RIDE MY ROAD: ​Ride My Road is an ongoing project by Lauren Trantham to raise funds and awareness for survivors. Her 10,000-mile solo motorcycle ride in 2016 was the beginning of a deep passion to support and photograph domestic survivors. Through photography, motorcycles and public speaking Lauren continues to support the movement to end domestic sex trafficking. Ride My Road has grown into a national collective of motorcyclists who advocate for survivors by raising funds and awareness.


South Dakota Senator Lynne Hix-DiSanto and Trafficking Survivor Sally Richardson have teamed up to provide a unique and powerful opportunity to spread awareness of Human Trafficking. By advocating for change in current practices at women’s shelters, implementing effective strategies to decriminalize minor and adult victims and bringing exposure for missing persons who are believed to be victims of human trafficking they are changing the way Human Trafficking is understood in South Dakota. They educate hotel and motel staff, hospitals and medical clinics, parents, adults, and teens through community and school programs. They work with law enforcement and are trauma informed. Fighting Against Trafficking demands responsive and uncompromised political leadership and they collaborate with other groups fighting to eradicate human trafficking and for justice to ensure South Dakota is doing its best to combat this issue.


Recognized as a national leader in combatting the demand for sex trafficking, The Epik Project has disrupted 70,000 attempts to purchase sex in the last four years. Epik’s mission is to bring men into the fight to end demand. They have chapters in Portland, Oakland, San Diego, Dallas, Detroit and Kansas City and are now inviting LA area men to join the effort. By using technology and with enthusiastic support from law enforcement, survivors, advocates and community officials Epik is helping to reduce the demand that drives sex trafficking. Tom Perez, Epik’s founder is an avid biker and ready to ride.

The Fast Ride will be held Wednesday, August 7th. Ride will leave from 6th & Williams at 9:00 a.m. Check in will open at 7:30 a.m. Swag Bags and T-shirts will be given to all paid riders and passengers. Lunch will be provided. Cost $79.00

Can’t ride but want to donate to the cause?

Donate Here Register Now
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Angel's Ride

August 07, 2019

The number of women riders is on the rise and we would like to celebrate that fact by presenting the 2019 Angel’s Ride. Join us Thursday, August 8, 2019 for a ride you won’t soon forget. This ride will provide the perfect chance to meet and greet some of the best woman riders in the industry as well as giving back to charity. As always each of our rides will give the proceeds from the ride to a charity in and around the Sturgis area.

Join ride captain Brittney Olsen as we ride through some of the most beautiful country in the world. Brittney Olsen, audacious and fearlessly fast on vintage motorcycles, Brittney Olsen brings class and style as well as speed and grit to the race track! She is the founder of 20th Century Racing™ and Co-Founder of the Spirit of Sturgis® Vintage Motorcycle Festival. Some of her achievements include being the inaugural champion of the Sons of Speed Antique Motorcycle Races, three-time champion of the Historical Sturgis Half Mile, first woman to cross the Race of Gentlemen finish line and served as the Director of Antique Motorcycle Club of America's National Youth Program. Her enthusiasm and passion for the motorcycle industry is authentic and unparalleled. She has been featured in the Wall Street Journal, Travel Channel, and American Iron Magazine. If she isn't racing, she is preserving the amazing American motorcycle lineage as well as wrenching and riding old American motorcycles with her husband, Matthew and son, Lockheed.


Register Now
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The Legendary Sturgis Adventure Ride

August 09, 2019

You might think that baggers are what the Sturgis® Motorcycle Rally™ is all about. For many years this has been true and for the most part it still is. However, more and more cross over bikes and adventure riders are making their way to Sturgis® every year to experience this phenomenal event. This year Sturgis Rally and Events, is taking a new path and one less traveled.

On Saturday, August 10th, the Sturgis Rally and Events will host the Legendary Sturgis Adventure Trail Ride in Sturgis. Join us as Mike Lafferty 8 time National Enduro Champion, multi time ISDE gold medalist, 73 AMA National wins, and racing specialist for KTM’s Ride Orange program leads us through the Black Hills on an incredible off-road ride.

You will see some of the most magnificent sites that the Black Hills have to offer away from pavement! This ride is meant for adventure and trail riders of all skill levels, so anyone can join in. We will be taking back roads, dirt roads, and trails that baggers may never get the chance to see. Join our experienced ride leaders on the trail for a five to six-hour ride and including lunch at one of our great Black Hills restaurant and watering spots!

Only 50 spots on this incredible ride, do not miss out on your chance to be a part of this amazing ride and to ride with a legend. Who knows who you will be riding alongside.

Ride includes swag bag, lunch & T-shirt.


Ride Cost $130.00

Register Now

Check back for more rides coming soon!

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© 2019 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785
Black Hills Sturgis Motorcycle Rally