On behalf of the City of Sturgis, we invite you to be a part of the Sturgis Motorcycle Rally. This legendary event has grown from a modest gathering of racers to the unbelievable 450,000 visitors that attend each year!
We recognize that the success of our event would not be possible without the commitment of our vendors. We are excited each year to host an event that has so much to offer not only in entertainment, competitions & racing but in the many products and services that are offered to our visitors.
Please review the vendor guides listed below for information about vending in Sturgis. If you have additional questions about licensing and regulations in Sturgis, please call the Finance Office at 605-347-4422 Option 1
Kind Regards
Sturgis Rally & Events
Vendor License Links
- City of Sturgis Vendor License Application
- City of Sturgis Vendor License Application User Guide
- Meade County Vendor License Application
- South Dakota Sales Tax License Application
VENDOR GUIDES:
Armory (indoor space only)
We invite you to join us as a Vendor in the City of Sturgis Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 a.m. to 8 p.m. on August 7 – August 14, and from 9 a.m. until 2 p.m. on August 15. We have a variety of vendors selling apparel, art work, gifts, jewelry, and much more.
Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms. The Armory hosts the City of Sturgis Official Information Booth. This location also has lost and found as well as registration books for all rally participants to sign in, just like the “old days”!
Booth sizes start at 10×10; with larger booths being available when space allows. Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi.
Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis. Call 605-347-4422 Option 1
| Email: | info@sturgismotorcyclerally.com |
| Phone: | 605-347-4422 ext. 220 |
| Address: | 1019 Main Street |
City of Sturgis Vendor & Sponsorship Opportunities
There is a rumble building on the horizon in anticipation of the 86th City of Sturgis Motorcycle Rally, August 7-16, 2026! It’s never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance. For many it’s a yearly adventure, for some a first and for others it’s fulfilling a dream on their bucket list. This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.
| Email: | info@sturgismotorcyclerally.com |
| Phone: | 605-347-4422 ext. 2 |
| Website: | http://sturgismotorcyclerally.com/become-a-sponsor/ |
Big Al's Swap Shop
7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.
| Contact: | Glenn Bailey |
| Email: | Glenn997@aol.com |
| Phone: | Cell 307-690-2107 or 702-685-6412 |
| Address: | 1123 Main Street Sturgis, SD 57785 |
Mr. Al's / Prime Rally Rentals.
Largest building for vending spaces right on legendary Main Street. You can
afford to be on Main Street with reasonable rent. Located on Main Street by
One Eyed Jack’s, Loud American Saloon and right next door to the Harley
Davidson Plaza.
Established location offering vendor space for over 40 years. 78 Spaces for
rent. Private restrooms for vendors, secure building, wi-fi available, and
provides you 12 days to sell. Don’t lose inventory with weather issues setting
up outside or in tents.
| Contact: | Richard Oneslager |
| Email: | mixedmediapartners@gmail.com |
| Phone: | 303-618-1151 |
| Address: | 1219 Main Street Sturgis, SD |
Custom Corners
Custom Corners is the best vending spot in Sturgis, here’s why:
1721 LAZELLE STREET AND 1041 MAIN STREET! Custom Corners is leasing vendor space.
Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.
Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.
Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies. This generates the highest traffic count on Lazelle Street.
All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger. Electricity, water, sewer, internet, telephone, RV SPACES and parking available. For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.
1041 MAIN STREET! Custom Corners is renting space at 1041 Main Street. Ideal for retail oriented 10′ by 10’s and 20′ by 20’s that are looking for good traffic. Food vendors are welcome!
| Contact: | Custom Corners |
| Email: | farazfarrokhi@hotmail.com |
| Address: | 1721 Lazelle Street, Lazelle between 7th and 8th, & 1041 Main Street |
Fries Heirs Properties
Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street, main road through Sturgis to major campgrounds. High traffic location and 100′ of frontage for vending. These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.
Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.
1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.
| Contact: | Thomas Fries |
| Email: | luannfries@hotmail.com |
| Address: | 1736 Lazelle Street Sturgis, SD 57785 |
One-Eyed Jack's Saloon
We have high traffic vendor spaces available for this year’s Rally. We are located on Sturgis World Famous Main Street in front of One-Eyed Jack’s Saloon between 3rd Street & 4th Street. One-Eyed Jack’s has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic. All vendor spaces are paved and have electricity & water options available.
Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at petescustompins@aol.com
| Contact: | Peter Gold |
| Email: | petecustompins@aol.com |
| Phone: | 860-488-6272 |
| Address: | Main Street Sturgis |
Fjelstad Professional Services
Air-conditioned, empty retail building (1477 sq ft) with paved lot Junction Avenue frontage between Sturgis Harley-Davidson and Main Street. Thousands of patrons on foot, as well as vehicular traffic, go by daily during the motorcycle rally. This building area has a proven successful rally location for vendors. Contact Max at prairieemporium@gmail.com for more information.
| Contact: | Max Fjelstad |
| Email: | prairieemporium@gmail.com |
| Address: | 1020 Junction Ave Sturgis |
Kickstart Travel Center & The Thunderdome
Join us August 1–10, 2025, in Sturgis, South Dakota, for a historic milestone at the legendary Sturgis Motorcycle Rally. The Thunderdome is gearing up to host an extensive lineup of exhilarating events, and with record-breaking crowds expected—potentially topping 700,000 based on past milestone years—we’re offering an unmatched platform to elevate your brand. Two locations: Thunderdome and Kickstart Travel Center. Indoor and outdoor options available! Last year, the Thunderdome delivered: vendors saw booming sales, forged lasting customer connections, and tapped into the loyal biker community. Exclusive VIP events sparked buzz, driving sponsor visibility to new heights. For 2025, we’re doubling down—transforming our venue into the rally’s ultimate hotspot with live entertainment, interactive displays, and adrenaline-pumping attractions designed to captivate attendees. Why Now? Massive Reach: Milestone years like the 75th (739,000 attendees) prove the draw—2025 is trending even higher with early inquiries flooding in globally. Limited Spots: Booth, sponsorship, and premium ad packages are filling fast—secure yours now to lock in prime placement and forge a new frontier! Explore our customizable options and let our team craft a package that maximizes your exposure. Contact us at 605-499-8430 or info@thunderdomesturgis.com to get started. Don’t miss your shot at the 2025 Throwdown at the Thunderdome—where your brand takes center stage!
| Contact: | Jamie Lankford |
| Email: | vending@thunderdomesturgis.com |
| Address: | 12976 SD HWY-34 Sturgis, SD 57785 |
Plaggemeyer Prime Property
Vendor space available for the 2026 Motorcycle Rally at 1407 Main Street. This is prime property with sidewalk frontages. Dates for the 2026 Rally are August 07 to August 16, 2026.
| Contact: | Larry or Connie Plaggemeyer |
| Email: | cplaggemeyer71@gmail.com |
| Address: | 1407 Main St. Sturgis, SD 57785 |
| Phone: | 605-720-2880 |