Jack Daniels & the City of Sturgis are excited to be hosting the 17th Annual Sturgis Mayor's Ride during the 79th Annual Sturgis Motorcycle Rally! This ride has been a special part of the Sturgis Rally, not only for the amazing beauty of the Black Hills but that it brings people together from all over the world...and brings them back year after year! Proceeds from the ride have always gone back to our emergency services, supporting the men & women who dedicate so much Rally week to give aid and keep us safe.
The ride was started in 2003 by former Mayor Mark Ziegler and has been carried on by the late Mayor Maury Larue and currently by Mayor Mark Carstensen. It was started with a route stopping at Mt. Rushmore for a group picture, but has also enjoyed the beauty of Crazy Horse Memorial and the Center of the Nation Visitor Center in Belle Fourche.
Enjoy a beautiful ride through the Black Hills led by Sturgis Mayor Carstensen along with the Rally's Grand Marshall (TBD). We will stop at the Crazy Horse Memorial for a break and photo with the memorial in the background and then conclude our ride at the State Game Lodge in Custer State Park with lunch and a presentation with Mayor Carstensen.
Participants will receive a souvenir pack including a limited edition decanter signed by the Mayor, a 2019 Challenge Coin, T-shirt (size not guaranteed after June 7) and other collectibles provided by our sponsors. Please register today to guarantee your spot; only 150 bikes permitted. Must be 21 or older to participate.