84th Rally, Aug. 2nd-11th, Begins in

20 Days Until Rally! - Sturgis Welcomes You!
July 14, 2017


20 Days Until Rally!

Sturgis Welcomes You!



Our local establishments are very excited to host the country’s biggest and best motorcycle rally! They are working hard to make sure everything is ready for you to enjoy 10 days of incredible riding, music, food and friends.

We caught up with some of our local establishments in Sturgis, and those that were available were more than happy to let us grab a photo in between their hard working moments.

Roscos Jackie.jpg

Rosco’z Steakhouse, 976 Lazelle Street. Open year round Rosco’z Steakhouse serves great food and wide selection of ice-cold beers. It has a cozy atmosphere, with a gorgeous deck and ample seating. Jackie, co-owner of Rosco’z, can’t wait to see you all!

Side Hack Saloon and Grill, 1027 Lazelle Street: For 13 years the Side Hack has been serving up incredible homemade food, and during rally opens up their expansive lot to a full-bar and seating area. Upstairs Side Hack offers an incredible deck and viewing area of Lazelle Street, along with a fully-operational, entertainment-packed second level lounge.

The Knuckle Saloon and Brewery, 900-998 2nd Street: With the longest bar in South Dakota at 85 feet long, the Knuckle is a favorite for any rally goer. They are staffed with 200 employees during rally, 4 kitchens running around the clock, and numerous vendors within their 45,000 square feet establishment. The Brewery currently offers 8 brews on tap and sells Knuckle canned beer on site.

One-Eyed Jack’s Saloon, 1304 Main Street: This mainstay of the bike rally opened June 2 for the season. Known for the One-Eyed Jack’s Girls, 3 stories of gorgeous bartenders and dancers guarantee rally goers non-stop entertainment. One-Eyed Jack’s takes up nearly an entire block on Main Street, and hosts live music all rally long. Terri, One-Eyed Jack’s general manager, is in full hustle mode to get everything perfect by rally.

Loud American Roadhouse, 1305 Main Street: Open year round, the Loud American is the place to be for incredible, accessible live concerts during the rally. Two floors and dancing right up to the stage make the Loud American a must-visit venue. They also offer a full menu, the Legendary Steak Tip dinner as their hallmark meal.