We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2021.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2021

August 6th-15th 2021
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

THE LAST AMERICAN DAREDEVIL COLE FREEMAN TO ATTEMPT THE JUMP OF ALL JUMPS & GIVEAWAY A CUSTOM MOTORCYCLE AT 81ST STURGIS MOTORCYCLE RALLY

Daredevil, emergency responder and American hero COLE FREEMAN presents one of the most iconic stunts to take place in Downtown Sturgis during the city's 81st Sturgis Motorcycle Rally. Freeman will inject adrenaline-fueled thrills and champion support for non-profit group RESPONDER RESCUE as the main event during the Rally’s closing ceremonies...

RumbleOn Announces Three Year Sponsorship of the City of Sturgis Motorcycle Rally

DALLAS--(BUSINESS WIRE)--RumbleOn, Inc (NASDAQ: RMBL), the e-commerce company using innovative technology to simplify how dealers and consumers buy, sell, trade or finance pre-owned vehicles, today announced it will be an official sponsor of the world-famous Sturgis Motorcycle Rally for another three years. RumbleOn will have a physical presence at the rally where powersport enthusiasts can buy, sell or trade their powersport vehicles onsite, and interact with the brand at the prominent corner of 6th and Lazelle St.