We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2021.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2021

August 6th-15th 2021
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

GET YOUR MOTOR RUNNING: PREPARING FOR THE STURGIS MOTORCYCLE RALLY

Get your motor running! We’re closing in on the 81st Sturgis Motorcycle Rally and it’s sure to be a good time for all in the motorcycle Mecca of the West. As you tune up your engines and start your checklist for your pilgrimage to western South Dakota, take a look at this blog of everything you need to prepare for the 81st Sturgis Motorcycle Rally.

THE WORLD-FAMOUS BUDWEISER CLYDESDALES

A look into the rich, colorful history of the special Clydesdale breed begins in the early 19th century, along the River Clyde in Lanarkshire, Scotland. The region, located in a valley, or “dale,” was known for its rich soil and abundant crops. The farmers were in great need of strong horses for hauling, plowing, and carting all the necessary farm equipment and workers...