We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2024.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2024

August 2nd-11th 2024
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

Budweiser Clydesdales Coming to Sturgis

STURGIS – The iconic Budweiser Clydesdales are coming to Sturgis this year. The Clydesdales, an enduring symbol of the brewer’s heritage, tradition and commitment to quality, will appear at the opening ceremonies of the 83rd City of Sturgis Motorcycle Rally, and again during Military Appreciation Day...

Sturgis to Host Passport to Sturgis Program

STURGIS – The city of Sturgis is urging Rallygoers to visit local businesses during their time in the community through a new Passport to Sturgis program. Sturgis Rally & Events Director Tammy Even-Cordell said the city’s Passport to Sturgis program encourages Rally participants to venture around Sturgis and experience what local businesses have to offer.

2023 Post Rally Summit