We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2026.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2026

August 7th-16th 2026
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

Gloria Tramontin Struck named Grand Marshal of the 85th Sturgis Motorcycle Rally

The City of Sturgis is proud to announce that Gloria Tramontin Struck will serve as Grand Marshal of the 85th Sturgis Motorcycle Rally.

Thrill Show to Light Up Sturgis

STURGIS - Get ready for an electrifying event that will leave you breathless. The All American Thrill Show is set to take center stage during the opening ceremonies of the City of Sturgis Motorcycle Rally Friday, Aug. 2. The event will kick off with a parade at 3 p.m., culminating in the unforgettable experience of the All American Thrill Show that will push the boundaries of entertainment and thrill seekers.