78th Rally Begins in

This Coin

Can’t Be Bought!

But it can be yours!




Introducing the first ever Challenge Coin from the Sturgis® Motorcycle RallyTM.

It can be yours for getting involved at the 77th Annual Sturgis® Motorcycle RallyTM between August 4th and August 13th 2017!

Only three ways you can get a coin during the SMR 2017 Rally.

  1. Pick up your passport at Rally Headquarters, 1019 Main Street, and visit our Sponsors
  2. Take the Mayor’s Ride
  3. Register and compete for one of our events including Beard & Moustache contest, 5K Run, Mayor’s Pub Crawl, Street Food Throw Down, Tattoo Contest.

Only 2000 numbered coins minted! You don’t want to miss out.


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© 2017 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785