78th Rally, Aug. 3rd-12th, Begins in Rally Begins in

This Coin

Can’t Be Bought!

But it can be yours!




In 2017 the City of Sturgis introduced a Challenge Coin for the Sturgis® Motorcycle RallyTM.

This year we plan to offer a coin again during the Annual Sturgis® Motorcycle RallyTM between August 3rd and August 12th 2018!

During 2017 there were three ways you could obtain one, which included: 

  1. Completing a passport
  2. Visit the sponsors
  3. Take the Mayor’s Ride
  4. Register and compete in one of our events including Beard & Moustache contest, 5K Run, Mayor’s Pub Crawl, Street Food Throw Down and Tattoo Contest.

Only 2000 numbered coins were minted! Check back for more details regarding the 2018 coin, you don't want to miss out!


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© 2017 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785