77th Rally Begins in

City of Riders Headquarters/Armory (indoor space only)

The City of Riders Headquarters places you right in the heart of the action. The venue is open from August 3 - August 12, from 9am to 9pm daily.  Clean restrooms, air conditioning,official registration & the Rally & Events information booth are draws for all Rally goers. (No food or tattoo/piercing)

Located on Famous Sturgis Main Street, this building is the original City of Riders Headquarters.  Rally goers visit to register for a daily prize drawing, place a pin in the map showing where they are from, and check the bulletin board for messages from friends.

Booth size starts at 10x10; with larger booths being subject to space. Included with the cost of the booth is pipe & drape, electrical, Wi-Fi & marketing on the Sturgis Rally & Events social media.

Open August 3 - August 12, 2017
9am to 9pm daily

Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 77th Annual Sturgis® Motorcycle Rally™,  August 4 – 13, 2017.  The time is quickly drawing near, when we will be right smack dab in the middle of the excitement that draws so many to our Famous Main Street.  Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.

Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

One-Eyed Jack's Saloon

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website: and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at


Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 1
Vendor Space for the 2015 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Sturgis Guns and Ammo

AFFORDABLE VENDOR SPACE in the parking lot of Sturgis Guns and Ammo!  Gun Enthusiasts Welcome!  One of the most popular lots in Sturgis right off Exit 32. Every gun loving motorcyclist is sure to stop at Sturgis Guns and Ammo during their visit to Sturgis.  87% of motorcyclist own a gun.  Plenty of room for motorcycles to park and shop.  Spaces available – 10’ x 10’ or 10’ x 20’.  Paved lot.   10' x 10' starting at $750 for 13 days! Sorry NO Food vendors and we reserve the right to turn non qualified vendors away.

Aston Food Services
In the heart of downtown Sturgis, SD; we are inviting mobile food vendors to partake in Sturgis 77th Annual Motorcycle Rally.
This location exposes our vendors to over 64,000 people per day. We have a great group of vendors that we plan to have at the food court for many years to come. We are currently seeking vendor applicants to fulfill our last few open spaces.
For further information on one of the most accessible food courts at the Rally please contact Ms. Christin Rakers with Main Street Food Court via e-mail, telephone, or the MSFC Facebook page.
To submit an application for MSFC, please click on the link provided below. 
Business Operations Manager:
Ms. Christin Rakers  |  (636) 614-8487  |
Owner Contact Information: 
MSFC Owner: Mr. Eric Aston  |  (636) 359-5586  |

Bertolotto Real Estate & Auction

This is the perfect opportunity to place yourself right next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman St. with 156' of frontage on Junction Avenue and 168' of Sherman St. frontage facing Sturgis Harley Davidson.  We also border Howard St. on the South.  The four -way stop sign on Junction Ave. and Sherman St. is at our corner.  Take advantage of this amazing opportunity to have thousands exposed to your business.  We will be also offering paid bike parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  Please visit our website and click on "Sturgis Rally" from the menu bar.

Kwik Mart

Indoor (approximately 700-800 Square feet with seperate entrance) and outdoor vendor space available.  Prime location on Junction ave which is main route to main street from I-90.  Dates are flexible.  Reasonable rates!  Call for information.

Main Street Vending Space

Prime downtown location at the corner of 4th and Main. Space currently availabe for the 2017 Rally. 

Northern Hills Federal Credit Union

One of the Best Rally Locations Right in the Heart of the Action

Sidewalk Frontage: The available Northern Hills FCU property location is approximately 90 square feet (15 ft. by 6 ft.) facing Main Street and near the corner of First Street. Electricity is available. ATM’s are conveniently located and easily accessible for your customers.

Conquest Tactical

1032 Main Street is the best location at the rally. Great air conditioning! All walls are hung with chrome gridwall so you can show your merchandise with ease. Fully carpeted. Building has a glass front with huge doors that invite customers to come in and shop. Owner occupies the space on the other side of this building. No food or tattoo vendors please. This building has been a successful rally store every year! Large area for signage on the front of the building. This store has great lighting and is one of the best looking retail spots on all of Main Street. Phone hook-ups by register counter. Price includes power. Parking in back and bathroom for employees. Building is open from 8:00 am to 11:00 pm or later each day of the rally. Lease price is $24,000. Please call Kent with any questions.

Doolittle Trailer Mfg., Inc.

70x50 (3500 Sq. Ft.) space available for rent during the week of the Sturgis Rally (Aug. 4 - Aug. 13 2017). Located on 9th and Lazelle St. paved electric and water available. $10,000 for the week ($2.86/sq. ft.)

Pappy's Happy Hideaway

Live music, beer garden, entertainment, vendors, patrons and you! Huge Potential!!!

Where: Keystone SD. 2 miles from Mt. Rushmore on main highway; heavy traffic area and excursion destination.

What: an Homage to Sturgis Rally Beginnings; Vending opportunity in old school style swap meet with music and beer all day


Cost: $500 /er 10x10 space, water and electric provided

Contact Cole at 605/388-2897 or via email at

Sturgis Vending LLC

Contact us to become a part of the best vending area in Sturgis. Our lot is on the corner of Lazelle St and Junction Ave. Everyone that pulls into town comes right by us. We have almost 300ft of frontage and visibiity on Lazelle and 140ft of frontage and visibiity on Junction Ave. Every spot has frontage. You can not get a better location. Spots are filling up quick so contact us asap. We are looking for FOOD vendors. Join other vendors such as FAST LITE LEDS, SKULLYS AIR RIDE, RALLY LEATHER, MOTORCYCLE RALLY USA and many more.

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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785