77th Rally Begins in

City of Riders Headquarters/Armory (indoor space only)

The City of Riders Headquarters places you right in the heart of the action. The venue is open from August 3 - August 12, from 9am to 9pm daily.  Clean restrooms, air conditioning and the official registration are draws for all Rally goers. (No food or tattoo/piercing)

Located on Famous Sturgis Main Street, this building is the original City of Riders Headquarters.  Rally goers visit to register for a daily prize drawing, place a pin in the map showing where they are from, and check the bulletin board for messages from friends.

Statistics from the South Dakota Department of Tourism indicate an average traffic count in Sturgis of 64,026+ daily during the official Rally dates.

*Air Conditioning  *Public Restrooms  *ATM  *Wi-Fi Access  *Official Registration
*Pipe & Drape   * Electrical  *City of Sturgis Information Booth   *Marketing on Rally & Events Social Media

Open August 3 - August 12, 2017
9am to 9pm daily

Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 77th Annual Sturgis® Motorcycle Rally™,  August 4 – 13, 2017.  The time is quickly drawing near, when we will be right smack dab in the middle of the excitement that draws so many to our Famous Main Street.  Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.

Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 1
Vendor Space for the 2015 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Sturgis Guns and Ammo

AFFORDABLE VENDOR SPACE in the parking lot of Sturgis Guns and Ammo!  Gun Enthusiasts Welcome!  One of the most popular lots in Sturgis right off Exit 32. Every gun loving motorcyclist is sure to stop at Sturgis Guns and Ammo during their visit to Sturgis.  87% of motorcyclist own a gun.  Plenty of room for motorcycles to park and shop.  Spaces available – 10’ x 10’ or 10’ x 20’.  Paved lot.   10' x 10' starting at $750 for 13 days! Sorry NO Food vendors and we reserve the right to turn non qualified vendors away.

Sturgis Vending LLC

Contact us to become a part of the best vending area in Sturgis. Our lot is on the corner of Lazelle St and Junction Ave. Everyone that pulls into town comes right by us. We have almost 300ft of frontage and visibiity on Lazelle and 140ft of frontage and visibiity on Junction Ave. Every spot has frontage. You can not get a better location. Spots are filling up quck so contact us asap.

Aston Food Services

Food Vendor Space for Rent - Sturgis Motorcycle Rally - August 2016

Located on the South side of Main Street, just West of First Street

In the heart of downtown Sturgis, SD - we are inviting mobile food vendors to partake in Sturgis 76th Annual Motorcycle Rally.

This location exposes our vendors to over 64,000 people per day. This is a once in lifetime opportunity, as it will not present itself next year. We have a great group of vendors that we plan to have at the food court for many years to come. We are now looking for the perfect vendors to fulfill our last few open spaces.

For further information and an application to join one of the most accessible food courts at the Rally, please e-mail Eric Aston. You will receive a response within 6-12 hours, when sent on business days before 4:30PM.

Food and Beverage Vendor(s) possess a Valid Business License. Business licenses will be obtained through the City of Sturgis upon arrival. Food & Beverage Vendor(s) must have at least $1,000,000 of liability insurance in order to be accepted to the 2016 Main Street Food Court.      

Bertolotto Real Estate & Auction

This is the perfect opportunity to place yourself right next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman St. with 156' of frontage on Junction Avenue and 168' of Sherman St. frontage facing Sturgis Harley Davidson.  We also border Howard St. on the South.  The four -way stop sign on Junction Ave. and Sherman St. is at our corner.  Take advantage of this amazing opportunity to have thousands exposed to your business.  We will be also offering paid bike parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  Please visit our website and click on "Sturgis Rally" from the menu bar.

Kwik Mart

Indoor (approximately 700-800 Square feet with seperate entrance) and outdoor vendor space available.  Prime location on Junction ave which is main route to main street from I-90.  Dates are flexible.  Reasonable rates!  Call for information.

Main Street Vending Space

Prime downtown location at the corner of 4th and Main. Space currently availabe for the 2017 Rally. 

Northern Hills Federal Credit Union

One of the Best Rally Locations Right in the Heart of the Action

Sidewalk Frontage: The available Northern Hills FCU property location is approximately 90 square feet (15 ft. by 6 ft.) facing Main Street and near the corner of First Street. Electricity is available. ATM’s are conveniently located and easily accessible for your customers.

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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785