78th Rally, Aug. 3rd-12th, Begins in Rally Begins in

City of Riders Headquarters/Armory (indoor space only)

The City of Riders Headquarters places you right in the heart of the action. The venue is open from August 2 - August 11, from 9am to 8pm daily.  Clean restrooms, air conditioning,official registration & the Rally & Events information booth are draws for all Rally goers. (No food or tattoo/piercing)

Located on Famous Sturgis Main Street, this building is the original City of Riders Headquarters.  Rally goers visit to register for a daily prize drawing worth $250, obtain event passports,  acquire the Official Challenge Coin,  get information on events & the brick project and check the bulletin board for messages from friends.

Booth size starts at 10x10; with larger booths being subject to space. Included with the cost of the booth is pipe & drape, electrical, Wi-Fi & marketing on the Sturgis Rally & Events social media.

Open August 2 - August 11, 2018
9am to 8pm daily

Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 78th Annual Sturgis® Motorcycle Rally™,  August 3 – 12, 2018.  The time is quickly drawing near, when we will be right smack dab in the middle of the excitement that draws so many to our Famous Main Street.  Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

One-Eyed Jack's Saloon

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website: and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at


Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 1
Vendor Space for the 2018 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Aston Food Services
In the heart of downtown Sturgis, SD; we are inviting mobile food vendors to partake in Sturgis 77th Annual Motorcycle Rally.
This location exposes our vendors to over 64,000 people per day. We have a great group of vendors that we plan to have at the food court for many years to come. We are currently seeking vendor applicants to fulfill our last few open spaces.
For further information on one of the most accessible food courts at the Rally please contact Ms. Christin Rakers with Main Street Food Court via e-mail, telephone, or the MSFC Facebook page.
To submit an application for MSFC, please click on the link provided below. 
Business Operations Manager:
Ms. Christin Rakers  |  (636) 614-8487  |
Owner Contact Information: 
MSFC Owner: Mr. Eric Aston  |  (636) 359-5586  |

Main Street Vending Space

Prime downtown location at the corner of 4th and Main. Space currently availabe for the 2017 Rally. 

Northern Hills Federal Credit Union

One of the Best Rally Locations Right in the Heart of the Action

Sidewalk Frontage: The available Northern Hills FCU property location is approximately 90 square feet (15 ft. by 6 ft.) facing Main Street and near the corner of First Street. Electricity is available. ATM’s are conveniently located and easily accessible for your customers.

Doolittle Trailer Mfg., Inc.

70x50 (3500 Sq. Ft.) space available for rent during the week of the Sturgis Rally (Aug. 4 - Aug. 13 2017). Located on 9th and Lazelle St. paved electric and water available. $10,000 for the week ($2.86/sq. ft.)

Sturgis Vending LLC

Contact us to become a part of the best vending area in Sturgis. Our lot is on the corner of Lazelle St and Junction Ave. Everyone that pulls into town comes right by us. We have almost 300ft of frontage and visibiity on Lazelle and 140ft of frontage and visibiity on Junction Ave. Every spot has frontage. You can not get a better location. Spots are filling up quick so contact us asap. We are looking for FOOD vendors. Join other vendors such as FAST LITE LEDS, SKULLYS AIR RIDE, RALLY LEATHER, MOTORCYCLE RALLY USA and many more.

Premier Vending

Premier Vending Properties - Lazelle Street and Main Street. Our locations offer the highest traffic area's in the rally from 3rd Street on Main Location to 4th Street on Lazelle location as well as 1st Street on Lazelle Location. Its been many years in which we have offered this space to clients, with several returning every year. The space sizes available are 10 by 10 up to 40 by 60 frontage to the street. Please email us with any questions as this space has just been released as of early June, we have maps available for your review upon request.


Front row property across street from Iron Horse Saloon on Lazelle St. Cement space in front of building 50 by 12. Grass area is what ever size you need, 48ft by 30ft.

Miss J Rentals

JUST LISTED!!!!!! My procrastination is your lucky day! over 50ft of Main Street frontage available at 940 Main. I recently remodeled the old Ford Motor Garage built in 1920. Over 2000 ft of inside space with new lighting, electricity, bathroom with shower with 20 ft of Main St frontage. Renting spaces to fit your needs inside and out. Outside spaces will accommodate food vendors with room for support vehicles. ALSO renting my salon that is attached to the back of the building. Great opportunity for a tattoo parlor that doubles as an efficiency apartment. Kitchen, bathroom with shower and extra room for a bedroom or work space. Looking for a package deal? I have a 2bdrm, 2bath cabin for rent in beautiful Vanocker Canyon. 4 miles from Sturgis. There is also 3 RV hookups available. Get away at the end of the day to your 20 acre private retreat...

1049 Main Street

Vendor space available at 1049 Main Street in the heart of the action of Rally. You will be joining a store with well-established vendors selling quality handmade items from leather to apparel to jewelry. This is not just any store on Main Street. We're the coolest store around, thanks to our brand new air conditioning! Space for an RV out the back of the building is a possibility, with use of the building's bathroom and shower. Give a us a call anytime for more information or to chat about your needs. We look forward to hearing from you. Prices listed on the map are negotiable depending on available space.

Integrity Heating

vendor space along lazelle street 3 RV hookups shower house tent spaces house with living room and bathroom available and garage to park bikes in Please call Lori 6052060355

Days End Campground and RV Park

Days End Campground has vendor spots available. We are looking for a tattoo artist, T'Shirt vendor and anything else. We have 3 spots available. Call Carl @ 918 914 2193 for more information. We service over 3000 customers each year during the Rally and are located on Exit 30 just off the Interstate. We have over 180 RV sites, 39 cabins and 28 acres of tent camping and RV No Service.

Bertolotto Real Estate & Auction



*This is the perfect opportunity to place you next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman Street with 156' of frontage on Junction Avenue and 168' of Sherman Street frontage facing Sturgis Harley-Davidson.  We also offer paid bike/vehicle parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  FOR A MAP LAYOUT GO TO WEBSITE: from the menu bar click on "Sturgis Rally".

*We have a few RV Parking sites with power and water if you would like to stay 3/4 block off Main Street - Must be self-contained for sewer with pumping available.

*Large vendors inquire for sizes available at discount for size.

*2 areas to choose from on Junction Avenue and Sherman Street.

*Plenty of power available.

*Water available.

*Restrooms close.

*Steady traffic both foot and motorcycles, all traffic stops at our 4 way stop corner.

Sizes start at 10x10 and to to 20x20 with some connecting spots still available.

We are located across the street from Sturgis Harley-Davidson on the corner of Junction Avenue and Sherman Street and only 3/4 block off of Main Street.

Please call for more information 605-720-2021




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© 2016 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785