78th Rally, Aug. 3rd-12th, Begins in Rally Begins in

JOSH_logo.pngSeventy-seven years of history will be left in the dust as Josh Cellars becomes the first wine brand to ever sponsor the Sturgis Motorcycle Rally. Josh is taking its new rosé on the road, defying stereotypes about wine at every stop along the way.  Josh will be documenting its adventure with ongoing video updates. Follow the brand’s Facebookand Instagram pages to find out how bikers respond to the wine at 10 separate wine tasting events, including the city’s opening ceremony and the 15th Annual Mayor’s Ride post-event festivities.

Founded by world-class sommelier and wine executive Joseph Carr, Josh Cellars wines represent the best of California: bold and rich, approachable and balanced. Josh is sourced from across many great California winegrowing regions and every vintage represents a labor of love, a commitment to quality, and a very personal promise to make great wine in honor of Joseph’s dad, Josh.


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1040 Harley-Davidson Way
Sturgis, South Dakota 57785