78th Rally, Aug. 3rd-12th, Begins in Rally Begins in

BEEF Declared Official Meat of the 77th Sturgis ® Motorcycle Rally™
July 20, 2017
PIERRE, SD - Rain is in short supply this summer, but August promises to be the month when BEEF will be celebrated by thousands of consumers as they head to the 77th Sturgis ® Motorcycle Rally™ . The South Dakota Beef Industry Council (SDBIC) team and the beef checkoff will partner with the City of Sturgis as the "Official Meat of the 77th Sturgis ® Motorcycle Rally™"

20 Days Until Rally! - Sturgis Welcomes You!
July 14, 2017
Our local establishments are very excited to host the country’s biggest and best motorcycle rally! They are working hard to make sure everything is ready for you to enjoy 10 days of incredible riding, music, food and friends. We caught up with some of our local establishments in Sturgis, and those that were available were more than happy to let us grab a photo in between their hard working moments.

June 16, 2017
Thomas “Arlo" Ventre has been riding motorcycles since 10 years old -- mopeds, dirt bikes, motocross. You name it, he rode it. When he was 18 years old he started riding a friend’s 1969 Harley Davidson Sportster Chopper for a small rental fee - $20. Arlo loved it so much, he offered to buy it, but his buddy wouldn’t part with it. “You don’t want a chopper," his friend said, “You want a panhead." So in October 1984, Arlo got himself a 1962 panhead...

Announcing Jessi Combs as the Grand Marshal
June 8, 2017
Sturgis SD – Sturgis® Motorcycle Rally™ Names Jessi Combs as Grand Marshal for 2017 Mayor’s Ride. Known as the Fastest Woman on Four-Wheels, Black Hills native, Jessi Combs has been named the Grand Marshal for the 15th Annual Sturgis Mayor’s Ride scheduled to take place on Monday, August 7, 2017 during the Sturgis® Motorcycle Rally™.

The Mayors Ride: A Rally Crown Jewel - Q & A with Mayor Mark Carstensen
May 12, 2017 - By Stacy L. Bettison*
2011 was a special year for City of Sturgis Mayor Mark Carstensen. It was his first year as Mayor and first time leading the acclaimed Sturgis Mayor’s Ride. His first ride as Mayor was especially memorable, however, because it was the first year he had his motorcycle license. As if it couldn’t get any better, South Dakota Governor Dennis Daugaard attended the ride. Like Mayor Carstensen, Govenor Daugaard was in his first year of office and had just recently received his motorcycle license. Together they rode as new leaders and new riders, leading the way out of the City of Riders and through the celebrated beauty of the Black Hills.

Pappy Hoel Campground named Official Campground for Harley Owners Group
April 26, 2017
Harley-Davidson Motor Company and the Full Throttle Saloon’s Pappy Hoel Campground have partnered to name the Pappy Hoel Campground as the official campground for Harley Owners Group (H.O.G.) during the 77th annual motorcycle rally in Sturgis, SD. The partnership offers the following benefits to all H.O.G. members with a valid H.O.G. membership: A 10% discount on Pappy Hoel Campground wristbands, which grant admission to all concerts, events and entertainment at the Full Throttle Saloon/Pappy Hoel Campground; Additionally, wristbands qualify H.O.G. members for...

First Ride of the Season, 4 Great Safety Reminders
April 7, 2017 - By Stacy L. Bettison, Two Wheels to Wild*
April 1, 2017: First ride of the season in good ol’ Minnesota. It was in the 60’s and beautiful. Met up with a great bunch of people, and we rode and rode. Couldn’t be more grateful. Being back on the bike after 5 months off, reminded me of a few important things, which I’m pleased to share with you...

March 21, 2017
Sturgis Motorcycle Museum & Hall Of Fame Honors Movers & Shakers. Headlined by a local legend, global icons and a couple of go-fast guys who became industry leaders, the Sturgis Motorcycle Museum is honored to present the Sturgis Hall Of Fame Class of 2017

2016 Sturgis Motorcycle Rally Summary
October 26, 2016 - By Christina Steele
As expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015. With all data now in, the official estimated attendance was 448,000. The official attendance estimate for the 75th Rally was 739,000. The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts. All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

Registrations open for the 2017 METZELER VILLAGE, the special campsite organised by the tyre brand to accommodate motorcyclists at the heart of the Isle of Man TT
October 25, 2016 - By Matteo Giusti
For the fifth consecutive year, METZELER will welcome motorcyclists and two wheel fans alike to the National Sports Centre in Douglas, the multi-purpose facility that allows guests to experience the thrill of the TT from a privileged yetlow-cost position!

Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism
September 21, 2016 - By Jerry W. Cole
STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic. Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9
August 8, 2016 - By ELLSWORTH AIR FORCE BASE, S.D.
Aviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony. "The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

Thank You To Our Sponsors
August 1, 2016 - By Jerry W. Cole
The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis® Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

Carey Hart to Lead the Good Ride during the 76th Sturgis Motorcycle Rally
July 26, 2016 - By Jerry W. Cole
Information Update: There has been an incorrect date circulating for this event. The Ride is taking place on Sunday, August 7. The Pool Party is scheduled for Tuesday, August 9. Carey Hart is returning to the Sturgis Rally this year after attending the 75th Sturgis® Motorcycle Rally™ as the Grand Marshall of the Mayor's Ride. This year, you are invited to join Carey and company to be a part of a new charity event called the 'Good Ride'.

White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees
July 22, 2016 - By SMR
White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees, the number one seated professional racer in America at this year's "Pappy Hoel Classic" half mile race. This famous event kicks off The Sturgis Rally with big time Professional racing on Monday, August 8th at the Meade County Fairgrounds. Where #1 goes ,so too does many of the top racers in the nation. Tuesday, August 9th is a spectacular Vintage racing program with top local and National racers. The Tuesday Vintage program is rounded out with The 20th Century Racing board trackers from the 1920's and 1930's. A special class has been added for Roland Sands and The Hooligans on the Tuesday program.

Kingpin Strikes In Sturgis!
July 15, 2016 - By Sturgis Museum
Arlen Ness Recognized For Lifetime Achievement Honors Sturgis, South Dakota, July 5, 2016 — In keeping with the Sturgis Motorcycle Museum's mission to honor those who have made a positive and significant impact on the sport and lifestyle, a special "Lifetime Achievement" award has been added to the Class of 2016 induction ceremonies. Already a Sturgis Museum Hall of Fame member circa 1992, Arlen Ness was a unanimous choice to receive the first Lifetime Achievement honors.

Second Annual Aidan's Ride Sturgis Set for 76th Anniversary Sturgis Motorcycle Rally 2016
July 8, 2016 - By Ken Conte
Aidan Jack Seeger Foundation Charity Ride to Fight ALD Building on Initial Success Brooklyn, New York - The second annual Aidan's Ride Sturgis, a charity motorcycle ride organized to fight ALD, will take place August 8, 2016, during the 76th anniversary of the iconic Sturgis Motorcycle Rally®. Last year, 75 riders participated, raising over $13,500 for the Aidan Jack Seeger Foundation, and organizers expect an even bigger turnout this time around.

Carey Hart to Lead the Good Ride during the 76th Sturgis Motorcycle Rally.
June 30, 2016
Carey Hart is returning to the Sturgis Rally this year after attending the 75th Sturgis® Motorcycle Rally™ as the Grand Marshall of the Mayor's Ride. This year, you are invited to join Carey and company to be a part of a new charity event called the 'Good Ride'.

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1040 Harley-Davidson Way
Sturgis, South Dakota 57785